Search Engine Optimization

Search Engine Optimisation (SEO) is used to improve your chances of getting your website noticed within the search engines. RedRobinDesignUK builds websites with the basic consideration for SEO which can provide an increase in potential customers.

However some additional low cost features are available that can help your website get that little bit higher in the search engine results pages (SERPs). These include :

URL Renaming - This is particularly useful in a database driven website which uses id references to find particular pages or products.
eg: http://www.mywebsite.com/mypage?id=234 can become http://www.mywebsite.com/Daffodil-Potted-Plant-234 making it more understandable to search engines.

Link Building - Exchanging links with other credible websites similar to yours tells search engines that if this website likes you then maybe we should consider this a factor when we place you in the search engine results pages.
Establishing a links page allows you to do this and also doesn't detract from the main content provided on your website.

Page Title Research - Although page title is only one of many factors that get your website highly visible to the search engines it is an important thing to get right.
By spending time researching the best keywords to use for your website you can improve your chances of a more specific target customer visiting your website and in turn increasing your chances of a sale and/or a more valued website.